soft touch
branding for two lifestyle selection brands soft touch and soft soft day, under the same company. soft touch was designed to be a logo that could be typed directly by text on any platform by using diacritics, it remains recognizable without images and regardless of the font used. soft soft day uses custom font from the msg typeface family.


同公司的两个生活方式选品品牌,soft touch 的标识利用了字符符号的特性,在任何平台上都可以跳过图片,直接以文字格式输入,无论用什么字体都可以保持辨识度。soft soft day来自于改造后的 msg 字体

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